Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength
Mikael Andéhn
| Year of publication: |
2013
|
|---|---|
| Authors: | Andéhn, Mikael |
| Publisher: |
Stockholm |
| Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenwert | Brand equity |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 198 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Stockholm, Univ., Diss., 2013 |
| ISBN: | 978-91-7447-750-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379588