Placebo Effects of Marketing Actions: Consumers May Get What They Pay For
| Year of publication: |
2005
|
|---|---|
| Authors: | Shiv, Baba ; Carmon, Ziv ; Ariely, Dan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 4, p. 383-393
|