Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data
| Year of publication: |
2010
|
|---|---|
| Authors: | Demirbag, Mehmet ; Tatoglu, Ekrem ; Glaister, Keith W. ; Zaim, Selim |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 38.2010, 1 (1.2.), p. 84-95
|