Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data
| Year of publication: |
2010
|
|---|---|
| Authors: | Pérez-Gladish, B. ; Gonzalez, I. ; Bilbao-Terol, A. ; Arenas-Parra, M. |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 38.2010, 1, p. 84-95
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