Planning and leveraging event portfolios : towards a holistic theory
Vassilios Ziakas
| Year of publication: |
2014
|
|---|---|
| Authors: | Ziakas, Vassilios |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 3/4, p. 327-356
|
| Subject: | event portfolio | holistic approach | event leverage | multipurpose development | event policy | sustainability | Portfolio-Management | Portfolio selection | Event-Marketing | Event marketing | Holismus | Holistic approach | Ereignisstudie | Event study |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010396179