Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool
Martin Natter; Andreas Mild; Udo Wagner; Alfred Taudes
| Year of publication: |
2008
|
|---|---|
| Authors: | Natter, Martin ; Mild, Andreas ; Wagner, Udo ; Taudes, Alfred |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 4, p. 600-609
|
| Subject: | Marktsegmentierung | Market segmentation | Zollpolitik | Tariff policy | USA | United States | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765817