Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Botao Yang, Sha Yang, Shantanu Dutta
| Year of publication: |
2022
|
|---|---|
| Authors: | Yang, Botao ; Yang, Sha ; Dutta, Shantanu |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 2, p. 361-379
|
| Subject: | competition | choice modeling | behavioral economics | business-to-business marketing | cognitive hierarchy | competitive analysis | electronic commerce | marketing tools | sales response parameters | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Verhaltensökonomik | Behavioral economics | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Wettbewerbsanalyse | Competitive analysis | Lieferantenmanagement | Supplier relationship management | Wettbewerb | Competition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363742