Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
by Cleina Steffen, Hanna Schramm-Klein and Gunnar Mau
| Year of publication: |
2015
|
|---|---|
| Authors: | Steffen, Celina ; Schramm-Klein, Hanna ; Mau, Gunnar |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 4, p. 188-200
|
| Subject: | Advergames | advertising effectiveness | attitude | flow experience | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Computerspiel | Video game | Werbung | Advertising | Experiment | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011561016