Extent: | XVII, 257 S. : Ill., graph. Darst. |
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Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0761. - Vol. Vol. 2, Iss. 3/4 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 243 - 257 |
ISBN: | 978-1-60198-172-1 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004951129