Extent:
XVII, 257 S. : Ill., graph. Darst.
Series:
Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0761. - Vol. Vol. 2, Iss. 3/4
Type of publication: Book / Working Paper
Language: English
Notes:
Literaturverz. S. 243 - 257
ISBN: 978-1-60198-172-1
Classification: Marketing
Source: