Playing the game of catching-up : global strategy building in a Chinese company
Year of publication: |
2011
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Authors: | Zhu, Yi ; Lynch, Richard L. ; Jin, Zhongqi |
Published in: |
Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 17.2011, 4, p. 511-533
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Subject: | China | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Globalisierung | Globalization | Wirtschaftliche Konvergenz | Economic convergence | Internationaler Markteintritt | International market entry |
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