Playing their roles : experiential design concepts applied in complex services
Michael A. Gross and Madeleine Pullman
| Year of publication: |
2012
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| Authors: | Gross, Michael A. ; Pullman, Madeleine |
| Published in: |
Journal of management inquiry. - Newbury Park, Calif. [u.a.] : Sage Periodicals Press, ISSN 1056-4926, ZDB-ID 11653693. - Vol. 21.2012, 1, p. 43-59
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009883882