Point of purchase communication : role of information search, store benefit and shopping involvement

Dwarika Prasad Uniyal; Piyush Kumar Sinha

Year of publication:	2009
Authors:	Prasad Uniyal, Dwarika ; Kumar Sinha, Piyush
Publisher:	Ahmedabad : IIMA
Subject:	Konsumentenverhalten \| Consumer behaviour \| Informationsverhalten \| Information behaviour \| Ladengeschäft \| Retail outlet \| Online-Handel \| Online retailing \| Einzelhandel \| Retail trade

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