Point of View: Does Advertising Cause a "Hierarchy of Effects"?
| Year of publication: |
2001
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|---|---|
| Authors: | Weilbacher, William M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 6, p. 19-26
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