Points for fitnsess : how smart wearable technology transforms loyalty progams
Sven Tuzovic and Shane Mathews
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Tuzovic, Sven ; Mathews, Shane |
| Published in: |
Geschäftsmodelle - Wertschöpfung - Transformation. - Wiesbaden : Springer Gabler, ISBN 3-658-17551-6. - 2017, p. 445-463
|
| Subject: | Computerunterstützung | Computerized method | Kundenbindungsprogramm | Loyalty program | Mobile Anwendung | Mobile application | Versicherung | Insurance | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702377