Policy and marketing strategies for digital media

ed. by Yu-li Liu and Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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Year of publication:	2014
Other Persons:	Liu, Yu-li (ed.) ; Picard, Robert G. (contributor)
Publisher:	New York, NY [u.a.] : Routledge
Subject:	Digitale Medien \| Digital media \| Telekommunikationspolitik \| Telecommunications policy \| Rundfunkpolitik \| Broadcasting policy \| Wettbewerbspolitik \| Competition policy \| Geschäftsmodell \| Business model \| Marketingmanagement \| Marketing management \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	VII, 312 S. graph. Darst.
Series:	Routledge studies in new media and cyberculture. - New York, NY [u.a.] : Routledge, ZDB-ID 2533182-6. - Vol. 19
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Literaturangaben Enth. 18 Beitr.
ISBN:	978-0-415-74771-4 ; 978-1-315-79430-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010371945