Political branding : sense of identity or identity crisis? : an investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Year of publication: |
2015
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Authors: | Pich, Christopher ; Dean, Dianne |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 11/12, p. 1353-1378
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Subject: | political branding | brand identity prism | political marketing | UK Conservative Party | British politics | Innovationsmanagement | Innovation management | Markenführung | Brand management | Politische Partei | Political party | Markenimage | Brand image | Großbritannien | United Kingdom | Wahlverhalten | Voting behaviour |
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