Portfolio management for new products
Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt
| Year of publication: |
1998
|
|---|---|
| Authors: | Cooper, Robert G. ; Edgett, Scott J. ; Kleinschmidt, Elko J. |
| Publisher: |
Reading, Mass. : Addison-Wesley |
| Subject: | Portfolio-Management | Portfolio selection | Produktmanagement | Product management | Diversifikation | Diversification | Industrieforschung | Industrial research | Innovationsmanagement | Innovation management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 230 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-32814-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000987898