Extent: | XXVIII, 433 S. Ill., graph. Darst. 210 mm x 148 mm, 605 g |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Teilw. zugl.: Gießen, Univ., Diss., 2010 |
Notes: | 201309 |
ISBN: | 978-3-8349-4572-3 ; 3-8349-4572-2 ; 978-3-8349-4573-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010203693