Positioning and differentiation by using brand personality attributes : do mission and vision statements contribute to building a unique corporate identity?
Diana Ingenhoff and Tanja Fuhrer
| Year of publication: |
2010
|
|---|---|
| Authors: | Ingenhoff, Diana ; Fuhrer, Tanja |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 15.2010, 1, p. 83-101
|
| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Website | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943664