Positioning and pricing strategies in a market with switching costs and staying costs
Yuncheol Jeong, Masayoshi Maruyama
| Year of publication: |
2018
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|---|---|
| Authors: | Jeong, Yuncheol ; Maruyama, Masayoshi |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 44.2018, p. 47-57
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| Subject: | Behavior-based pricing | Customer poaching | Loyal customer discounts | Positioning | Staying cost | Switching cost | Wechselverhalten | Switching behaviour | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Duopol | Duopoly | Preisdifferenzierung | Price discrimination | Kosten | Costs | Niedrigpreisstrategie | Low-cost strategy |