Positioning and relating : market boundaries and the slippery identity of the marketing object
John Finch; Susi Geiger
| Year of publication: |
2010
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| Authors: | Finch, John ; Geiger, Susi |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 10.2010, 3, p. 237-251
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870742