Positioning bases' influence on product similarity perceptions : an open sort task approach
Year of publication: |
2012
|
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Authors: | Fuchs, Christoph ; Diamantopoulos, Adamantios |
Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 325-351
|
Subject: | Produktmanagement | Product management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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