POSITIONING COMPUTER LITERACY AS A VALUEADDED BUSINESS CORE COURSE

Many business students are introduced to information systems via computer literacy coursework and or assessment tests. Such an introduction can be less than ideal, particularly in a field that suffers from declining enrollment. Introductory computing often is software skills-specific and tutorial-intensive and thus may not offer an engaging view of the field or capture the larger relevance of information technology. In addition, the mere existence of an assessment or test-out option can further trivialize the perceived value of the course. This research develops a solid foundation for advancing beyond a focus on computer literacy and software skills to tap the value-added potential of an introductory computing course. The proposed approach ultimately frames the course content around the documentation and presentation of a business plan. A business plan provides an integrative vehicle for teaching information concepts and software applications in the larger context of business analysis and communications. The importance of the framework goes beyond the teaching of skills – it provides for a broadly relevant and engaging approach that promotes a higher level of learning. The direction and implications of the approach are discussed.