Positioning e-Learning Graduate Certificate Programs: Niche Marketing in Higher Education
Year of publication: |
2010
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Authors: | van Rooij, Shahron Williams ; Lemp, Larissa |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 31.2010, 3, p. 296-320
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