Positioning in political marketing : how semiotic analysis adds value to traditional survey approaches
Paul Baines; Ian Crawford; Nicholas O'Shaughnessy; Robert Worcester; Roger Mortimore
| Year of publication: |
2014
|
|---|---|
| Authors: | Baines, Paul ; Crawford, Ian ; O'Shaughnessy, Nicholas Jackson ; Worcester, Robert ; Mortimore, Roger |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 1/2, p. 172-200
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| Subject: | political marketing | intended positioning | actual positioning | segmentation | semiotics | perceptual mapping | correspondence analysis | Semiotik | Semiotics | Marketingmanagement | Marketing management | Marketing | Marktsegmentierung | Market segmentation | Marktforschung | Market research | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338659