Positioning of Universities in the Marketplace: An Illustration of Two Analytic Techniques
| Year of publication: |
1996
|
|---|---|
| Authors: | Shemwell, Donald J. ; Yavas, Ugur |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 13.1996, 1, p. 43-51
|