Positioning strategies of international and multicultural-oriented service brands
Year of publication: |
2007
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Authors: | Blankson, Charles ; Kalafatis, Stavros P. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 21.2007, 6, p. 435-450
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