Positioning strategy implementation barriers : a decision making approach based on resource-based theory
Year of publication: |
2020
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Authors: | Singh, Abhishek Kumar ; Samuel, Cherian |
Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 19.2020, 4, p. 473-504
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Subject: | retail competitive positioning | grey analysis | DEMATEL | strategy implementation | decision making | dynamic capability | resource-based theory | RBT | Ressourcenorientierter Ansatz | Resource-based view | Strategisches Management | Strategic management | Dynamische Kompetenzen | Dynamic capabilities | Entscheidung | Decision | Wettbewerbsstrategie | Competitive strategy | Wettbewerbsvorteil | Competitive advantage |
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