Positioning theory and strategic communication : a new approach to public relations research and practice
Melanie James
| Year of publication: |
2014 ; First edition.
|
|---|---|
| Authors: | James, Melanie. |
| Publisher: |
New York : Routledge, |
| Subject: | Öffentlichkeitsarbeit | Public relations | Theorie | Theory | Strategisches Management | Strategic management | Kommunikation | Communication | Strategie |
| Description of contents: |
pt. 1. Public relations and positioning theory -- pt. 2. The positioning triangle and public relations -- pt. 3. Applying positioning theory to public relations research and practice.
|
| Extent: | 1 online resource (xiv, 228 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-88608-4 ; 978-1-134-61525-4 ; 978-1-134-61532-2 ; 978-1-134-61539-1 ; 978-0-415-53263-1 ; 978-1-138-49736-8 |
| Other identifiers: | 10.4324/9781315886084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014498753