Positive and negative affect in loss aversion : additive or subtractive logic?
Hui Tang, Zhe Liang, Kun Zhou, Gui-Hai Huang, Li-Lin Rao and Shu Li
| Year of publication: |
October 2016
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|---|---|
| Authors: | Tang, Hui ; Liang, Zhe ; Zhou, Kun ; Huang, Gui-Hai ; Rao, Li-Lin ; Li, Shu |
| Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 29.2016, 4, p. 381-391
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| Subject: | loss aversion | summed anticipatory affect intensity | affect intensity | positive affect | negative affect | Risikoaversion | Risk aversion | Emotion | Experiment | Konsumentenverhalten | Consumer behaviour |