Positive and Negative Affectivity as Mediators of Volunteerism and Service‐Oriented Citizenship Behavior and Customer Loyalty
| Year of publication: |
2012
|
|---|---|
| Authors: | Jain, Ajay K. ; Malhotra, Naresh K. ; Guan, Chong |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 12, p. 1004-1018
|