Positive and negative effects of a company's relationships in the internationalization process
Milena Ratajczak-Mrozek, Paweł Mielcarek
| Year of publication: |
2017
|
|---|---|
| Authors: | Ratajczak-Mrozek, Milena ; Mielcarek, Paweł |
| Published in: |
Argumenta oeconomica. - [Wrocław] : [Wrocław University of Economics], ZDB-ID 2892843-X. - Vol. 38.2017, 1, p. 121-144
|
| Subject: | internationalisation | network model of internationalisation | relationship strength | relationship management | internationalisation effects | company performance | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Unternehmenserfolg | Firm performance | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management |
freely available