Positive Feedbacks, Diffusion Phenomenon and Competition between Standards on the Knowledge Markets

A pressing reality which companies must deal with is the accelerated emergence of the networks, physical or virtual, which play an increasingly important role in business. Networks configuration determines the markets dynamics, business organisation. However, the access to knowledge is not possible but through networks. In the knowledge networks, the generation of some specific effects (of network) initiates processes of positive feedback, meaning that any initial difference in the conditions of the market is amplified in time. It is the main cause of the fact that the diffusion of knowledge is subject to some exponential laws.