POSlT-ively soft systems methodology for marketing
| Year of publication: |
1998
|
|---|---|
| Authors: | Driver, John ; Louvieris, Panos |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 5-6, p. 419-440
|