Post-story : influence of introducing story feature on social media posts
Year of publication: |
2022
|
---|---|
Authors: | Alibakhshi, Reza ; Srivastava, Shirish C. |
Subject: | content creation | culture | difference-in-difference | experiment | follower | influencer | platforms | self-disclosure | social media | social penetration theory | user engagement | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Influencer | Kundenintegration | Customer integration |
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