Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness
M. Rosario González-Rodríguez, Rocio Martínez-Torres and Sergio Toral
| Year of publication: |
2016
|
|---|---|
| Authors: | González-Rodríguez, M. Rosario ; Martínez-Torres, Rocio ; Toral, Sergio |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 11, p. 2609-2627
|
| Subject: | Information technology | Brand image | Customer orientation | Information systems | Information gathering | Markenimage | Beziehungsmarketing | Relationship marketing | Informationstechnik | Tourismusmarketing | Tourism marketing | Kundenzufriedenheit | Customer satisfaction | Destinationsmanagement | Destination management | Virales Marketing | Viral marketing | Urlaubsverhalten | Holiday behaviour | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-02-2015-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011641625