Power in distribution channels : supplier assortment strategy for balancing power
Jakob Rehme, Daniel Nordigården, Daniel Ellström, Daniel Chicksand
| Year of publication: |
April 2016
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|---|---|
| Authors: | Rehme, Jakob ; Nordigården, Daniel ; Ellström, Daniel ; Chicksand, Daniel |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 176-187
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| Subject: | Power | Distribution channels | Information asymmetry | Resource dependence | Supplier-retailer relationships | Assortment | Power regimes | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Macht | Asymmetrische Information | Asymmetric information | Spieltheorie | Game theory | Sortiment | Retail assortment |