PR-Erfolgskontrolle : Messen und Bewerten in der Öffentlichkeitsarbeit ; Verfahren, Strategien, Beispiele

IMK, Institut für Medienentwicklung und Kommunikation GmbH in der Verlagsgruppe Frankfurter Allgemeine Zeitung GmbH. Barbara Baerns (Hg.)

Year of publication:	1995
Other Persons:	Baerns, Barbara (ed.)
Institutions:	Institut für Medienentwicklung und Kommunikation (contributor)
Publisher:	Frankfurt am Main : Inst. für Medienentwicklung und Kommunikation
Subject:	Öffentlichkeitsarbeit \| Public relations \| Controlling \| Management control \| Deutschland \| Germany \| Erfolgskontrolle
Description of contents:	Table of Contents [gbv.de]

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