PR strategy and application : managing influence
by W. Timothy Coombs, Sherry J. Holladay
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Coombs, W. Timothy ; Holladay, Sherry J. |
| Publisher: |
Oxford : Wiley-Blackwell |
| Subject: | Unternehmen | Öffentlichkeitsarbeit | Management | Fallstudiensammlung | Public relations | Social aspects | Case studies | Problems, exercises, etc. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 358 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4051-4408-4 ; 978-1-4051-4408-7 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004943824