Practical marketing audits
Year of publication: |
1978
|
---|---|
Authors: | Naylor, John ; Wood, Alan |
Publisher: |
London : Associated Business Programmes |
Subject: | Absatz | Betriebsrechnungswesen | Marketing | Wirtschaftsprüfung | Financial audit | Jahresabschlussprüfung | Financial statement audit | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [external.dandelon.com] |
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Risk audit of marketing communication
Kupec, Václav, (2018)
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Functions and responsibilities of marketing auditors in measuring organisational performance
Mylonakis, John, (2003)
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The strategic marketing audit : an adoption/utilization perspective
Mokwa, Michael P., (1986)
- More ...
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Practical marketing audits : a guide to increased profitability
Naylor, John, (1978)
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Incompressible unemployment : causes, consequences and alternatives
Naylor, John, (1988)
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Naylor, John, (1999)
- More ...