PRACTICE MANAGEMENT - Developing a CRM Strategy in Your Firm - In challenging times, a sound CRM strategy can improve a firm's ability to thrive.
| Year of publication: |
2008
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|---|---|
| Authors: | Lassar, Walfried M. ; Lassar, Sharon S. ; Rauseo, Nancy A. |
| Published in: |
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 206.2008, 2, p. 68
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