Practice Prize Report-Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
| Year of publication: |
2008
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|---|---|
| Authors: | Natter, Martin ; Mild, Andreas ; Wagner, Udo ; Taudes, Alfred |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 4, p. 600-609
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