Practice Prize Report-The Power of CLV: Managing Customer Lifetime Value at IBM
| Year of publication: |
2008
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|---|---|
| Authors: | Kumar, V. ; Venkatesan, Rajkumar ; Bohling, Tim ; Beckmann, Denise |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 4, p. 585-599
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