Practices and functions of customer reference marketing : leveraging customer references as marketing assets
Anne Jalkala; Risto T. Salminen
| Year of publication: |
2010
|
|---|---|
| Authors: | Jalkala, Anne ; Salminen, Risto T. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 6, p. 975-985
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008655064