Practices in the brand management system : identification and considerations for five business sectors
Mathieu Dunes; Bernard Pras
| Year of publication: |
2013
|
|---|---|
| Authors: | Dunes, Mathieu ; Pras, Bernard |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 7, p. 444-461
|
| Subject: | Implementation | Alignment | Brand management system | Configurational patterns | Hierarchical relations | Identity and brand values | Unternehmenskultur | Corporate culture | USA | United States | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010224836