Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Andreas Hesse, Karolin Bündgen, Saskia Claren, Sarah Frank
| Year of publication: |
2022
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|---|---|
| Authors: | Hesse, Andreas ; Bündgen, Karolin ; Claren, Saskia ; Frank, Sarah |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 6, p. 520-537
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| Subject: | Brand extension theory | Brand loyalty | Ecolabeling | Fast-moving consumer goods (FMCG) | Green brand extensions | Qualitative research | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Konsumgüter | Consumer goods | Öko-Produkt | Sustainable product | Markentreue | Markenartikel | Brand | Umweltzeichen | Eco-label | Konsumgütermarketing | Consumer goods marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00274-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463714