Practitioner and customer views of advertising creativity : same concept, different meaning?
Year of publication: |
2008
|
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Authors: | West, Douglas C. ; Kover, Arthur J. ; Caruana, Albert |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 4, p. 35-45
|
Subject: | Fernsehwerbung | Television advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | New York |
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