Practitioner views of comparative advertising : how practices have changed in two decades
Fred K. Beard
| Year of publication: |
2013
|
|---|---|
| Authors: | Beard, Fred K. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 3, p. 313-323
|
| Subject: | Vergleichende Werbung | Comparative advertising | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry | Führungskräfte | Managers | Meinung | Opinion | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199585