Pre-order strategies with demand uncertainty and consumer heterogeneity
Junshan Lin, Chenhang Zeng
| Year of publication: |
2023
|
|---|---|
| Authors: | Lin, Junshan ; Zeng, Chenhang |
| Subject: | Advance selling | Demand uncertainty | Endogenous retail price | Experienced consumers | Pre-order strategies | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Preismanagement | Pricing strategy | Entscheidung unter Unsicherheit | Decision under uncertainty | Konsumtheorie | Consumption theory | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s42973-021-00072-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549116