Precedence analysis of customer engagement dimensions for tourism destinations : an evidence-based modeling using RIDIT-GRA approach
Navin Kumar and Rajeev Kumar Panda and K.C. Prakash
| Year of publication: |
2023
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|---|---|
| Authors: | Kumar, Navin ; Panda, Rajeev Kumar ; Prakash, K. C. |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 2, p. 928-946
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| Subject: | Tourism destination | Customer engagement | Tourist behavior | Evidence-based modeling | GRA | RIDIT | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-12-2021-0340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014363990